Google AdSense Contextual Advertising
What is the difference between AdWords and AdSense?
Google AdWords program allows you to create ads that appear on relevant pages of search results in Google, and the network of partner sites.
Google AdSense program provides Google AdWords ads to other websites. Google then pays web publishers for impressions or clicks on the ads displayed on their websites.
Google AdWords ads appear on the google’s result pages, while Google AdSense shows the same ads on other websites when relevant webpage content is found.
When AdWords ads are clicked you pay Google, when AdSense ads are clicked, Google pays commission to the publisher.
The secret of success in contextual advertising is maximum correlation between advertising text and landing page content, plus understanding the role of keywords and key phrases that customers use to search information on the internet.
AdSense profit maximizing tips
To manage Google AdSense does not require special skills. Once your site is approved, choosing the type and design of the ads is easy, adding the code that will display the ads to your page source code requires minimal technical expertise.
AdSense uses Google’s sophisticated search and ranking technology to ‘understand’ the page content and display the most relevant ads.
Because Google AdSense shows text ads mainly (it is possible to show graphics as well) the program will not slow down your website.
Google AdSense Tips to increase your profits
- Links – think once again if you decide to color links other than blue.
- Colors – the ad must fully combine with site’s color scheme.
- Ad Placement – if you have only AdSense advertizing on the page – above the fold. Don’t mix different forms of advertising – your own product, affiliate products, AdSense and newsletter registration – this will confuse the visitor and you’ll get probably no click, define smartly your unique selling proposition USP and keep it consistent.
- Ad type - the 336 x 280 large rectangle receives the highest click through rate, followed by the 300 x 250 small rectangle, and then the CTR really starts to drop off.
- On page optimization – AdSense works on contextual advertising model, so make sure to inform Google what your page is about by including your key phrase into all important places - URL, META description tag, title, H1, H2, alt tag, link text.
Ad fresh content regularly and don't be impatient if first results don’t meet your expectations.
