The most important elements of a successful website
There is a very strange confusion about defining of the single most important elements of the present-day website design.
Today's successful website must be found in the most important search engines: Google, Yahoo, Windows Live and Ask for its relative keywords between the first 20 results.
Every other result is just wasting of time and money - mostly lots of time and lots of money.
It is easy understandable, that search engines have the last word what are the most important components of a website's success from the machine's point of view (are you surprised search engines are machines - very sophisticated, but still scripts, machines!).
Doubtless, this is an important issue - search engines must understand what your site is about. For doing this, they count nearly 200 factors which makes the old fashion SEO tricks ineffective, even stupid.
And if you fail to accomplish this task - to build search engine friendly website, no matter how brilliant your copy and design are, your site will just die far bottom at the search engine result pages.
But moving your site to the top of search engines is one thing and converting your website visitors into buying customers - totally different one. Number one position does not guarantee the most sales in no way.
Your content must be written in a specific way to touch the emotions of your visitors and to convince them that you know about their problems and you have solution for them. This kind of content gets the highest conversion rate.
So, this is the situation - search engines have their own 'technical' criteria, the human visitors need information and solution rich website content. And both tasks must be accomplished on one website. Is it possible? Yes.
Stay with me further to learn more on developing successful website.
