The Psychology Behind the Success of Your
Email Newsletter

Let's look for a moment at the entire path, which walks every single email to get better understanding of what are the factors that determine either the success or failure of an email campaign.

It all starts on the registration form of your website, where your visitors must fill in their names and email addresses.

Let me first add something very important:

There are no such programs, strategies and tools, even on the internet, that you can buy, install on a server and automatically they start earning you money.

Nothing can be so far away from the truth than these kinds of products: seven steps to success, success in seven days, 77 days to success and so on ...

These are simply smart traps for ignorant, naive and lazy persons.

You'll be always on the safe side if you practice this simple rule: always follow the natural course of things.

That means you always try to divide the large process on its composite parts - so when you optimize the work of each single component, you actually optimize the work of the entire system.

Upon similar understanding is based all my teaching about the development of a web marketing system and you will learn more if you subscribe to my Smart Web Marketing Newsletter.

It consists of 15 original articles about different elements of the internet business process and I will add only this – on each of these 15 steps you can make significant mistake that will kill your business completely.

Now let us return to our email newsletter.

More precisely, let us consider the environment where your registration form appears – on your website or on a single squeeze page.

I am not a supporter of squeeze pages - if you're really successful web marketing player, the best advertising you can show your visitors is a modern optimized website in terms of technology, structure, design, and valuable content.

Simply your website is your web face.

What says about you your squeeze page - nothing.
Who are you and what do you know - mystery.
The only thing it says is this: exchange your email for my freebie.

Here's what happens in 99% of the cases in which I've encountered squeeze pages:

1. I usually download totally useless book of ten articles written by a freelance writer for $5 per article and after a quick look at it after 15 minutes I delete it.
2. In the coming days a flood of emails pours in my inbox offering all sorts of products I don't need.
3. On the third day I am already unsubscribed.

This scenario has happened more than one hundred times since I started practice web marketing, this is not yet another fake story.

This was the wrong way to organize the recruitment of subscribers and conducting email campaigns.

I am subscribed to over 80 newsletters and not even once I used squeeze page to register. Obviously there is a hidden connection between the subscription method and the quality of the newsletter and it speaks against using squeeze pages.

Most of the times (90%) I consciously sought the registration form on the site because I have been made a good impression by the knowledge and skills of the webmaster and I wanted to learn more than what already was published on the website.

This is the correct way to manage your subscription and email list building process:

Show your visitors not all, but enough knowledge, understanding, skills and professionalism on the topic of your website.

Encourage your website visitors that they will get even more valuable information if they subscribe to your newsletter.

If you have this kind of knowledge and you can build this kind of content, believe me, it doesn't matter if you send HTML or TEXT emails, if you are formatting the rows by 65 characters per line or not, or what your subject line reads etc.

Simply because your subscribers just WANT to get your emails!

Remember these three conditions for the success of all your email marketing activity:

1. Attract the attention of your website visitors with knowledge, skills and professionalism
2. Convince them that you have reserved the best for your newsletter subscribers, thereby giving them a good reason to subscribe.
3. Fulfill on your promises and meet their expectations in every next edition.

If someone tells you something different from the written above, give him/her just a friendly smile and run fast, my friend ;)

Wishing you great success,

Ivan Valkov